Measurabl, one of the leading real estate sustainability data and analytics platforms, has just announced that it has appointed Maureen Waters as its new Chief Executive Officer. This development marks an important chapter in the company’s journey since it kick-started its mission to enable real estate owners, operators, and investment professionals to measure, manage, and improve environmental performance.
Maureen Waters has over two decades of experience in the enterprise software space, sustainability-oriented tech, and large-scale organizational leadership. Before joining Measurabl, she was a senior executive at a number of high-growth tech companies, and she was tasked with cultivating global expansion, engagement, and the development of data-driven platforms. Maureen’s experience as a senior executive at SaaS companies during a time of change makes her well-suited to take Measurabl through the spike in demand for accurate ESG data.
Measurabl is a company that works at the intersection of real estate, sustainability, and technology – with a solution set that makes it possible for the clients to measure the carbon emissions, energy use, water consumption, or waste for commercial real estate spaces. With governments coming up with strict measures regarding climate change disclosures and environmental transparency, the demand for accurate sustainability data has increased substantially. Measurabl’s platform is extensively used by real estate companies for improved efficiencies and strict ESG regulations compliance.
Measurabil’s board of directors, while making the announcement regarding Waters’ hiring, stated that Waters has good leadership qualifications and strong knowledge in the field of customer-centric tech businesses. They were of the opinion that Waters’ expertise in the development of scalable, data-intensive platforms will benefit Measurabil in gaining a stronger foothold in the market.
As a CEO, Waters is also expected to emphasize product development, platform scaling, and international expansion. Sustainability, as a priority, would face a challenge in changing and ever-evolving regulations that are still developing regional standards for sustainability reporting. To become an integral infrastructure service provider to real estate firms for managing sustainability, a stronger data foundation by Measurabl, which helps it interoperate with international sustainability standards, is imperative.
Waters has also highlighted the need for collaboration between different participants in the real estate sector. As a company that works closely with real estate owners, asset managers, and sustainability leaders to interpret challenging environment-related data, Measurabl is also known to offer a range of analytics and benchmarking solutions that assist their clients not only in fulfilling these regulations but also finding opportunities to save costs and further reduce their emissions.
This is especially true at a time when ESG factors are increasingly shaping investment patterns in the real estate industry. Institutional investors are asking for greater levels of environmental performance transparency, and tenants and communities are setting greater expectations regarding building sustainability and performance. Platforms such as Measurabl are very important in closing the gap between sustainability leadership and performance outcomes.
Industry experts consider Waters’ appointment an indicator of the ambitions of Measurabl in terms of growing in a responsible manner while also being recognized as a tech-savvy company. Waters’ experience in managing growth in an enterprise setup qualifying her to help the company deal with competitive forces as well as a growing list of customer demands. Waters’ own management demeanor also appears to be apt in an innovation-focused company. With Maureen Waters succeeding as the CEO, the company is poised in a burgeoning industry with a sustainable ethos. With a focus on sustainability being the core of the real estate industry, Measurabl’s next leg of development is dependent on the company’s ability to provide credible information to help make a sustainable and transparent industry. The appointment of the CEO will go a long way in showing how the company is committed to creating a better industry.
