Hyundai Motor India Limited (HMIL), one of the largest automobile manufacturers in the country, has announced the appointment of Tarun Garg as its new Chief Executive Officer (CEO), marking a significant leadership transition for the South Korean automaker’s Indian arm. Garg’s elevation to the top role reflects Hyundai’s growing focus on localization, innovation, and customer-centric growth in one of its most dynamic global markets.
A New Chapter for Hyundai India
Tarun Garg succeeds Unsoo Kim, who successfully led the company through challenging market dynamics, strengthening Hyundai’s presence in India’s competitive automotive landscape. With Garg stepping into the CEO role, Hyundai aims to deepen its connection with Indian consumers while advancing its transition toward sustainable and electric mobility.
Hyundai Motor India, which has been operating for nearly three decades, is the country’s second-largest carmaker after Maruti Suzuki and plays a pivotal role in Hyundai’s global operations. The leadership change comes at a time when the Indian auto sector is undergoing a major transformation — from the growing popularity of SUVs to the rapid shift toward electric vehicles (EVs). Garg’s extensive industry experience positions him well to steer Hyundai through these transitions.
Tarun Garg’s Journey with Hyundai
Garg joined Hyundai Motor India in 2019 as Director of Sales, Marketing, and Service. Under his leadership, the company witnessed several milestone launches, including the Hyundai Venue, Creta facelift, and the all-electric Ioniq 5. He has been instrumental in strengthening Hyundai’s SUV portfolio and expanding the brand’s digital and after-sales presence across the country.
Prior to his stint with Hyundai, Garg worked for almost two decades in Maruti Suzuki, where he developed thorough knowledge of the Indian auto market. His knowledge about customer choices, market segmentation, and brand creation has established him as a well-known figure in the business.
At Hyundai, he is accountable for spearheading strategic efforts that helped Hyundai lead in major market segments. Garg’s skill in combining data-driven decision-making with customer orientation has been at the core of his success.
Concentration on Innovation and Electrification
As CEO, Garg’s immediate focus is expected to be on accelerating Hyundai’s EV roadmap for India. The company has already committed to investing over ₹20,000 crore in Tamil Nadu to develop a strong EV manufacturing ecosystem, which includes setting up a battery assembly plant and expanding charging infrastructure.
Hyundai plans to launch five new electric vehicles in India by 2032, including mass-market and premium models. Garg’s leadership will be crucial in localizing EV components, improving affordability, and aligning Hyundai’s product strategy with India’s green mobility vision.
Additionally, Garg is expected to reinforce Hyundai’s commitment to connected car technology and AI-driven features, areas where the company has already taken a lead through its Bluelink platform. With Indian consumers increasingly valuing safety, convenience, and digital experience, Hyundai’s technological push aligns with market demand.
Strengthening the Brand’s Indian Identity
Beyond product innovation, Garg’s leadership will likely emphasize strengthening Hyundai’s brand identity as a company that “understands India.” From its customer service initiatives to its CSR efforts in education and sustainability, Hyundai has worked to build a deep connection with Indian consumers.
Under Garg, Hyundai can further localize its marketing, improve dealer experiences, and calibrate its offerings to capture regional aspirations. His people-centric style, supported by his history of leading high-performance teams, points to a leadership style rooted both in strategy and empathy.
Challenges Ahead
However, Garg’s journey as CEO will not be without challenges. The Indian car market is witnessing fierce competition, not only from traditional players like Maruti Suzuki and Tata Motors but also from global entrants such as BYD and Tesla, which are eyeing India’s EV space. Balancing Hyundai’s strong internal combustion engine (ICE) lineup with its transition to EVs will require careful strategic planning.
Moreover, with the rise of new-age mobility preferences — such as subscription-based ownership, ride-sharing, and smart city integration — Hyundai’s adaptability will be tested. Garg’s experience in consumer behavior analytics and business model innovation will play a key role in ensuring Hyundai stays ahead of the curve.
Tarun Garg’s appointment as CEO is a watershed moment in Hyundai Motor India. With his extensive industry experience, customer-centricity, and visionary vision, he arrives at a time when the automotive sector is evolving at a frenetic pace. As Hyundai prepares for its next wave of growth — one that combines sustainability, technology, and consumer confidence — Garg’s leadership will propel the company into a more connected, electric, and India-centric tomorrow.
