Media company CEOs, around the world are putting a lot of money into short videos and the people who make them. They know that people are watching things differently now. In the year 2026 media company CEOs are doing this because people do not want to watch videos anymore. People are using their phones to watch videos. They like watching short videos on social media. Because of this old media companies need to change what they are doing so they can still be popular and compete with media companies. Media company CEOs are changing their plans to make videos and work with the people who make them.
People really like watching videos that are usually between 15 seconds and two minutes long. You can find these kinds of videos on Instagram Reels and YouTube Shorts. The people in charge of media companies think that short videos are a way to tell stories quickly. They also think that people are more likely to watch videos all the way through and interact with them more. This is better, than videos or articles. Because of this the places where news and videos are made are changing. They are starting to focus on making videos that are meant to be watched on a phone editing them quickly and getting them out to people fast. Short videos are becoming a deal and newsrooms and content studios are trying to keep up with the trend of short videos.
People in charge think that the creator economy is now a part of what media companies do. It is not something on the side anymore. Media companies are working with creators instead of trying to beat them. The heads of these companies are starting programs that help creators make money and get their names there. They are sharing the money they make and offering deals to creators who make popular content. This way media companies can reach people and creators can get the help they need to make a living and be taken seriously. The creator economy is really important, to media companies now.
Advertising is. This is also because of the way ads work now. Companies are giving money to people who have a lot of followers on social media and to short videos because they get more people to pay attention and they can see if it is working. The people in charge of media companies say that the people who make ads want to see honest ads that have a persons personality in them rather than ads that are perfect but do not feel real. When media companies work with the people who make content they can make ads that feel like they are a part of the story and they can still make sure the ads are safe, for their brand and that they are saying what they want to say. Advertising is a part of this and companies are using advertising to reach people in new ways.
One big reason companies are investing much is that they want to make things personal for each person based on data. Platforms that have videos give a lot of information about how people watch things so media companies can see what people like right after they post something. The people in charge the CEOs are telling their teams to try a lot of things to make many different kinds of content every day and to use the information they get right away to make their plans for content better. This way of working is very different, from how things used to be done in the old media companies.
Monetisation models are changing. Media companies are looking at ways to make money. They are trying out things like getting people to pay to subscribe to their creators giving people special access to communities working with creators to make merchandise and putting on live digital events. The people in charge of these companies the CEOs think these new ways of making money are very important because they help when the traditional advertising market is not doing well. Some companies are even creating their teams to find new creators and help them become big stars, on the internet.
This change is not easy. People in charge of media companies are worried about people getting tired of the content relying too much on platforms and keeping the news honest when creators are in charge. To make this work the people in charge are spending money on classes that teach journalists and creators how to tell stories in videos without losing accuracy and trust. They are making rules for what content’s okay and how to be ethical so they can be fast and responsible at the same time, with the media companies and the creators.
Looking ahead, media CEOs believe the convergence of short-form video, creators, and community-driven content will define the next phase of the industry. Those who successfully blend the scale and trust of traditional media with the creativity and authenticity of individual creators are expected to lead audience growth and revenue expansion in the years ahead. As consumer habits continue to evolve, CEOs are clear that embracing short-form video and the creator economy is no longer optional—it is essential for survival and long-term relevance.
